Monday, June 18
M-commerce: A True Revolution - Part I
One of the astounding proliferations of the electronic systems
infiltrating our environment centers, our phones, our cares,
businesses, communications and our kitchens, lay a technology
called Application-Specific Integrated Circuits or ASICs.
Shiladitya 'Sunny' Ghosh*, Consultant, NetGalactic
Europe
sunny@netgalactic.com
These are tiny microprocessors that are produced
in huge volumes and then designed by the customer and the
businesses to add the final veneer of personality needed for
their specific product.
The mobile reminds me of a similar ASIC,
a fundamental base, which has paved the road for m-Commerce,
on the brink of another high-tech revolution. The uses of
Mobile data handheld and the concept of cash-less society
can be witnessed in small cities in Europe such as Dublin
(Ireland), where, while locating the oldest Temple Bar Pub,
the taxi driver use the WAP service to generate a direction
map to reach the location.
In what has become a hot industry, four broad
categories of mobile commerce applications are driving the
m-commerce, industry technical glossary and the VCs.
Location-based services
Which lie in the capabilities of tracking
the exact geographical location of the phone and helping users
to navigate directions, closest taxi service, hotels, and
restaurants at the touch of a button.
Voice recognition
Is the industry's answer to entering text
with the eight lettered buttons of a cell phone's keypad,
a task most users find time-consuming and annoying? In an
attempt to address this problem, a number of companies are
beginning to use automated voice recognition and text translation
technologies.
Wireless Portals are widely regarded as a
key factor for m-commerce. Due to tiny phone screens and the
difficulty of typing, most users find this service attractive.
Checking your email over a phone and replying to the same
can really save a lot of time while on the move. AOL has already
started delivering such services, taking an extra lead-time
over the rest.
Instant Messaging in UK counts for about
one mn people using this service and this paves the potential
for an audience for wireless chat services. Research firms
such as In-Stat-Group predict that the number of wireless
text messages will grow to 3000 bn a year in December 2004,
counting for 200 messages per person per day.
Technology
With the advance of technology, bandwidth
and the new expected launch of 3G mobile phones, m-commerce
will become more accepted. One of the main constraints to
mobile transaction is relatively low bandwidth of the current
generation of mobile phones, which generally run at 9600 bps
and even with the HSCSD high-speed data system, never run
above 28,800 bps. Soon devices that only handle voice will
be hard to find as black and white televisions. Instead, we
will have a lot of "Mobile data Terminals" with
voice as one of its capabilities.
In the past, we have witnessed a combination
of mobile phones and electronic organisers. The concept is
not new. Nokia launched its first communicator nearly five
years ago. Using the clamshell design, the device looked like
a large mobile phone and a keyboard on the other side. It
allowed basic email, fax and web access.
The latest Nokia 9210 was launched in the
beginning of this month and is more of a computer than of
a mobile, with all sorts of J2ME code support, a dream machine
for all Mobile developers across the world. With the right
digital camera, this phone can also be used to display and
send pictures across the Internet. This machine uses the Symbian
operating system, developed by the British Handheld computer
company, Psion. At one time, this looked like quite a dominant
O/S but the other players in the market are also quite active.
Microsoft is developing software called Stinger
for the smart phones. The first phone to use this technology
was displayed in prototype this month by a Birmingham firm
called Sendo. Few of the features consist of Internet, personal
information management, etc. viewable on a color screen with
an MP3 player and headphones. This gadget is specifically
designed to reap the benefit of the latest data networks like
3G and GPRS. So far, the parentage of looks of such mobile
devices is quite open and some look like phones or resemble
handheld computers. But nothing seen before as the features
they bring along.
Another creative revolution in the wireless
arena has been Bluetooth, which was in development for a long
time and is about short radio technology, which can be used
to replace wires. For instance, this can allow you to check
the contents of your fridge on the way home, to turn up the
central heating before you get in, to see who is ringing your
doorbell no matter where you are and so on. This month, Ericsson
of Sweden, launched the first local Bluetooth infotainment
point.
Ericsson's Blip is just one of the many Bluetooth
applications being launched this month. Blip will be placed
in advertising panels. The combination of the fast growing
telecommunication industry and the radio technology-based,
wire-free communication can soon mean that any device can
talk to another, which could trigger the end of mobile devices.
Certainly, another major technology on the brink of a high-tech
revolution.
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